Wold Outdoor has sold The Phoenix sculptural media tower to Connexin. In a bittersweet deal that saw the first large-format digital signage in Hull change hands, Wold Outdoor has divested of the asset and changed course to become solely a property business. The Phoenix was first conceived in 2017 and came into use in 2018 with advertisers like JD Sports, MKM Building Supplies displaying their ads on both the inbound and outbound A63 trunk road.